The Colour Edit
Posted on February 07 2020
AEON VIE Autumn / Winter 2019/2020 collection is inspired by New York and London Fashion Week
Ever wondered how we picked the colours for our new collection? Well, here's how.
Pantone colour Institute experts analyse the colour palettes of New York and London Fashion week runways every year to produce the top colour trends for spring the following year. We’ve used a few of their top picks and taken some inspiration of our own favourite colours we observed in the LFW & NYFW.
Here are a few of our favourites that keep popping up.
Tyrian purple - a cooler shade of purple which we felt would be perfect for the cooler seasons, the deep tone an imperial touch to any outfit. This is definitely a chic colour choice. In fact WE loved it so much that we made a set out of it.
All the blues...Blueberry, described by Pantone as a ‘staple’ colour, together with Classic Blue ‘a true blue’ and Galaxy Blue were represented consistently throughout LFW and NYFW. We went to town with similar shades in a number of items from both our men’s and women’s range.
Ash grey is described by Pantone as a ‘timeless’ grey and we couldn’t agree more. We are in love with our shade of grey Accélérer leggings. These should be a staple item of gym wear in any women’s wardrobe. For the men, we introduced dark grey shorts and a sophisticated Paloma grey sleeveless tank.
Blossom is a girly, soft and romantic shade of pink. We couldn’t resist using it in our Hip Hip pullover. This is a warm shade perfect for the cooler days.
Brilliant White. Not always first choice for the gym, but all the more reason to stand out from the crowd. A bright white T should be a staple item in every women’s wardrobe… we’ve even made ours super feminine with an open back. Especially perfect for monochrome lovers or the perfect item to brighten darker tones in an outfit.